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May 26, 2010

The "Are You Late?" Campaign

“Are You Late?”


The British are outraged and shaken by this new ad campaign from Marie Stops International. Surely because it “talks” about… ABORTION to women. Such a BIG word for humanity issue, right?

Although, initially, Marie Stops actually provides consultancy for “what do to if you find yourself unexpectedly pregnant and unsure what to do” (taken from its website).

Are we coming to the time when “abortion” can be sold and or persuaded to women just like diet cokes? Will this be written as an efficient example in the upcoming book “Marketing-for-Women-etc”? Have advertising cross the humanity line?

Most importantly, is this too controversial for you?

See the video here:$.aspx


What say you?